South Africa's independent online livestock auction room Secure bidding · Verified buyers · Transparent results

IMB Auctions presents

Quality livestock.
Better bidding.

Our first online sale brings commercial and stud cattle buyers a trusted, practical auction room built for confident decisions.

First timed online cattle sale

28–30 September
2026

Bidding opens at 09:00 on 28 September and remains open for 48 hours. Buyer registration is now open.

Bidding opens in

00 Days
00 Hours
00 Minutes
00 Seconds
02 View Catalogue Commercial & stud cattle 04 How It Works Your online auction guide

Our first sale

Commercial &
Stud Cattle

LotCattle detailsCurrent bidDocuments
Featured commercial & stud cattle
#01Cattle lot

Bonsmara Heifer

Timed sale · 28–30 September

0 bids · Stud cattle

Current bidR 45 00012 months
#02Cattle lot

Commercial Cow & Calf

Timed sale · 28–30 September

0 bids · Commercial cattle

Current bidR 32 500Pair
#03Cattle lot

Brahman Bull

Reserve applies

Timed sale · 28–30 September

0 bids · Stud cattle

Current bidR 58 00024 months
#04Cattle lot

Nguni Heifer Group

Timed sale · 28–30 September

0 bids · Commercial cattle

Current bidR 40 000Group of 3

Auction history

Sale Results

Review previous IMB Auctions sales, passed-in lots and completed results. Results will appear here after the first sale on 28 September 2026.

Coming soon

First Online Livestock Sale

28 September 2026

About IMB Auctions

Built on trust.
Made for livestock.

Founded 2026
Ina Marie Burger, founder of IMB Auctions
Ina Marie Burger Founder, IMB Auctions

IMB Auctions is a newly established online livestock auction platform founded by Ina Marie Burger. We are beginning with a clear focus on cattle, creating a straightforward space where buyers can view quality lots and bid with confidence.

We are grateful for your support as we start this journey and work toward building IMB Auctions into a trusted name with strong results for the livestock community.

How the auction works

A familiar auction,
online.

The catalogue and bidding room are online, while the auction follows the clear, fair rhythm of a traditional sale.

Woman using a laptop at a cattle farm
01

Register to Bid

Complete the free buyer form. We verify your details before you can bid.

02

Review the Catalogue

Read the lot particulars, media and available livestock documentation.

03

Timed Bidding

The bidding room remains open for 48 hours, from 09:00 on 28 September to 09:00 on 30 September.

04

Placing a Bid

Members must be logged into their account to place a bid. Select the cattle lot you wish to bid on, enter your amount in the Bidding Field at the next available increment, then click Bid and confirm it. Your bid is then registered.

You can also use the Quick Bid amounts, or enter a Maximum Bid. Maximum Bid acts as an auto-bid and places bids for you at the next available increment up to your chosen maximum.

05

Final Countdown

A bid placed in the final two minutes extends that lot by two minutes, giving every buyer a fair chance.

06

After the Auction

Once the sale is complete, the IMB Auctions platform will issue an invoice to the buyer and exchange the vendor's and buyer's details.

The buyer must make payment into the designated IMB Auctions account within 24 hours after the sale. The IMB Auctions team then completes the transfer of ownership and releases the sale proceeds to the vendor. The buyer is responsible for arranging and paying for collection and transport of the cattle.

Herd of cattle
Quality cattle. Clear information. Confident bidding.

Before sale day

Bid with
confidence.

Verified buyers

Buyer details are checked before a bidder number is issued.

Clear lot information

The catalogue is released 14 days before each sale. Every lot shows its location, owner or breeder, identification, health information and supplied documents.

Rules & collection

The Rules of Auction, payment terms, collection arrangements and buyer fees will be published before bidding opens. Buyers arrange and pay for transport of cattle.

Frequently asked questions

Cattle auction
questions answered.

What type of cattle are we selling?

We are currently focused on commercial cattle and stud cattle.

How does the auction process work?

IMB Auctions follows a monthly sale schedule, with catalogues released 14 days before each auction.

What influences cattle value and prices?

Cattle value is influenced by breed, age, sex, weight, condition, genetics, pregnancy status, health records, market demand and the quality of the information supplied for the lot.

Can anyone buy cattle on our auction?

Yes. Once you are a registered member and have completed the free registration process, verified your email address and spoken with an IMB Auctions team member, you are welcome to bid on any cattle listed in the catalogue.

Are cattle cheaper at auctions?

Buying cattle online through IMB Auctions can be more cost-effective because it reduces the overheads and transport costs associated with attending physical sales.

What if the cattle does not meet the reserve?

If bidding does not reach the set reserve price, the lot is passed in. Following the auction, the platform facilitates contact between the vendor and the highest bidder to see whether they can negotiate a private sale and finalise the transaction.

Contact us

We’re here
to help.

If you need help becoming a member, entering cattle, or placing a bid, contact our team.

069 144 0616 inamarieburger1@gmail.com

We look forward to helping you succeed at your next livestock auction.

Buyer registration

Register to Bid.

You first need to register as an IMB Auctions member. Becoming a member is free and only takes a few minutes here on our website.

Once you have completed the online form and verified your email address, one of our team members will be in touch to welcome you aboard.

To register, click here.

Seller entry

Enter Cattle.

Submit your cattle details for review by the IMB Auctions team. Need help with the form? WhatsApp us on 069 144 0616.